I was privileged to be able to purchase a new car recently from a top notch dealer in Cape Town. During the course of our negotiation, choosing the colour, look and accessories of the car I was intrigued at the various strategies being used by a well trained and experienced sales executive. First there was the greeting I received – not over friendly yet friendly enough to be likable…Dean was his name. Then, as I was browsing through the different models I was subtly asked certain questions…a needs analysis was being performed and then combined with budget requirements. The light-hearted chatter from my side was always tactfully re-aligned to be focussed on the deal. My personality was being summarised and I was being guided slowly towards the “den”. Until the point where I was almost happy that the deal was fair to both…but then, I’ve been a Sales Exec most of my life too. So I pursued the threshold of the “either make or break” point. That point where both parties feel uncomfortable about going ahead and the balance became too one-sided…I retracted a margin and settled at a point where the Dealership Executive Manager was brought in to OK the transaction. Still, the Dealer Sales Exec put on a brave face and made me feel like I had won this deal altogether…

On leaving the Dealership I knew of three people who were also in the market for new cars and I made a conscientious effort of contacting them and telling about my “wow” experience. That night around the dinner table I expressed my gratitude for the professional advice I had received from this particular Sales Exec.

Our Sales Consultants at New World Immigration are also trained to provide a knock-your-socks-off kind of service. If you were not made to feel special the executive Head, Robbie Ragless would appreciate hearing from you… on the other hand however, if you were made to feel great, please tell your friends about us – you may be in for a referral surprise…